Nelson Kids was launched in June 2018, and has grown to become the number one web resource for parents and families in Nelson. Through extensive community outreach and marketing efforts, Nelson Kids has leveraged its web assets - website and blog, social media pages and group, and monthly newsletter - to reach and engage its audience of parents in the Nelson area.
Created by Nelson parents Jess and Avi Phillips, Nelson Kids has benefitted from Jess' experience as a professional photographer and community coordinator, along with Avi's background in digital marketing.
Nelson Kids was built to be a centralized, easy-to-use online source of all the fun things to do in Nelson and the surrounding area.
The website focusses on 3 categories:
Activities for kids, families, and parents are categorized by the arts, sports, yoga & fitness, clubs, and outdoor activities.
An up-to-date calendar lists events from well-known and under-the-radar local individuals and organizations.
The many opportunities for Nelson parents, from financial aid to community services, are easily discovered.
The Nelson Kids blog regularly publishes insider's guides to things to do in Nelson throughout the year, perspectives on parenting, and photo journals of local events. The content also features guest posts by a variety of local professionals who offer useful tips for parents.
Nelson Kids also hosts a private Facebook Group for Nelson parents who are active in supporting each other with recommendations and parenting advice.
Gender: 74% female
Age: skews 35-54%
Nelson Kids offers a big opportunity for local family-friendly businesses who are looking to grow their online visibility, and connect with their target audience.
Frustrated with not knowing whether your investment in ads is growing your business?
Nelson Kids solves this by providing insightful analytics reporting for your ads, including how many views and website clicks your ad(s) received.